How NiiHAi uncovered local bestsellers across 36 countries and generated £93,325 in extra revenue in one month with Geosort.
The collection funnel
Geosort collection sessions vs Shopify storewide baseline.
NiiHAi sells fashion and swimwear across very different markets. With around 600 products, its next bestseller does not have to be the same in London, Los Angeles and Sydney.
One catalogue. A world of different demand.
From adding a product to cart to completing an order, NiiHAi’s Geosort sessions convert at a higher rate than its Shopify storewide baseline.
Geosort collection sessions
All sessions
In one month, Geosort generated £93,325 in additional revenue for NiiHAi. More of the catalogue was contributing to growth, not just the usual bestsellers.
Incremental revenue generated by Geosort
Revenue generated through Geosort collection sessions
Attributed revenue covers purchases from sessions that passed through a Geosort collection. Incremental revenue compares Geosort revenue per session with the Shopify baseline to measure the additional revenue generated above it.
Explore a merchandising strategy built around your catalogue, markets and growth goals with Marc.
The biggest change was not what NiiHAi sold. It was which products each country discovered.
Before Geosort
Across its main markets, NiiHAi had nearly the same top 10. Even the United States and Australia shared the same bestsellers, with only one or two positions changing.
The same products kept getting the most visibility, while other potential bestsellers stayed buried in the grid.
After 3.5 months with Geosort
Each country developed a distinctly different top 10. Products that had been overlooked started winning locally as Geosort adapted their visibility to real demand in each market.
NiiHAi uncovered new bestsellers across its catalogue and more opportunities to scale internationally.
The growth opportunity was already in the catalogue. Country sorting helped the right shoppers discover it.
Explore country sortingA few of the features NiiHAi relies on most, and how the team puts them to work. These are favorites from a broader Geosort setup, not the whole toolkit.
Country sorting is the foundation. Every market gets its own product order; these tools give the team more control over what shoppers discover.
NiiHAi groups bikini pieces and matching sets so they stay next to each other in collection grids. Shoppers discover the pieces together, while the strongest-ranking product leads the group.
Bikini top + matching bottom. The complete set stays together.
Explore this featureNiiHAi uses seasonal country groups to keep bikinis and summer clothing prominent in markets where it is summer, and prioritize winter pieces where it is winter. The groups adapt throughout the year, while each country keeps its own local ranking.
Summer markets: swimwear and light pieces. Winter markets: the winter edit.
Explore this featureWhen a product comes back into stock, NiiHAi uses the Restock layer to detect it automatically and move it up for a chosen number of days. Replenished products get another moment in view without a manual check of every collection.
Restock detected > temporary visibility boost > regular ranking.
Explore this featureNiiHAi uses Broken Stock Detection to identify swimwear and clothing with missing key sizes. Products that meet the team's broken-stock rules are flagged and moved down automatically, giving healthier size availability more visibility before an item sells out completely.
Key sizes sell out > product flagged > lower collection position.
Explore this featureIn selected collections, NiiHAi uses a metafield-based layer to alternate product categories. A shoe, a bottom and a top can follow one another, giving the collection a balanced rhythm while products within each group rank by country.
Shoe > bottom > top. Then the next locally ranked product in each group.
Explore this featureNiiHAi uses the Opportunities Engine to uncover products with untapped demand. Geosort recommends a specific position in a specific country, so a promising product gets more visibility where it matters.
Review each recommendation or turn on Autopilot to apply opportunities and keep testing automatically. Explore the Opportunities Engine.
LARA SKIRT IN RED
Interest in the Lara skirt is building in the United States. Give it a stronger position in Clothing for shoppers in this market.
Position 6 Moved from position 16 to 6 in United States only. Other countries keep their own product order.
ICY BIKINI IN BLACK
Give the Icy bikini the first position in Australia, where it has an opportunity to lead the Swimwear collection.
Position 1 Moved from position 22 to 1 in Australia only. Other countries keep their own product order.
THE RALU BIKINI IN AQUA
Move the Ralu bikini into view in France. A targeted boost gives more shoppers the chance to discover it.
Position 16 Moved from position 38 to 16 in France only. Other countries keep their own product order.
Shopify App Store
June 15, 2026
“Allowing us to sort our products depending on the location automatically has saved so much time and massively improved sales.”
Give every country its own product order. Discover emerging demand, test new opportunities and measure the revenue it brings.
