Shopify Markets vs Markets Pro.
What actually changes?

Markets helps you configure international selling. Managed Markets adds managed cross-border services. Understand that difference, then build a stronger collection experience for every country.

Country-specific product order
Works with or without Shopify Markets
Keep your international selling setup

Shopify Markets

Configure the local selling experience

Managed Markets

Add managed international services

Geosort
Country-level merchandising

Your international setup handles the transaction. Geosort shapes the collection before it.

Tools to manage markets.
Services to manage cross-border orders.

Markets Pro is the former name of Managed Markets. It builds on Shopify Markets rather than replacing it with a separate storefront or a new Shopify plan.

Shopify Markets vs Markets Pro: What Changes? | Geosort
Features Shopify Markets Managed Markets
Storefront & localization
Local currencies
Shopify Payments or Adyen
Shopify Payments
Storefront translations
Shopify translation tools
Shopify translation tools
International domains & subfolders
Prices by market
Product availability by market
Shopify catalogs
Shopify catalogs
Theme content by market
Advanced or Plus
Advanced or Plus
Payments & checkout
Native Shopify checkout
Shop Pay
Local payment methods
Shopify Payments methods
Managed Markets methods
Fraud screening
Shopify fraud analysis
Shopify Protect for eligible US orders
Currency fluctuation protection
—
30-day refund exchange rate
Duties, taxes & compliance
Merchant of Record service
— Your business
Global-e
Duty & import-tax calculation
Checkout configuration
Automatic
Guaranteed duties & taxes
—
International tax remittance handled for you
— Your business
Destination tax registrations handled for you
— Your business
HS-code classification
You enter product HS codes
Automatic
Destination product restrictions managed for you
— Your business
Shipping & returns
Duties-prepaid shipping (DDP)
Carrier or app setup
Supported destinations
Discounted shipping labels
Available carrier coverage
Available carrier coverage
Third-party fulfillment
Compatible fulfillment partner
Compatible fulfillment partner
Return & refund management
Shopify admin
Shopify admin
Prepaid international return-label service
— External carrier or app
— External carrier or app
Duty refunds after fulfillment
Your own recovery process
—
Operations & support
Service activation
Shopify admin
Activate in Shopify when eligible
Merchant support
Shopify Support
Shopify Support
International performance reporting
Shopify admin
Shopify admin
Commercial model
Shopify plan + payment and usage fees
Transaction + FX + payment fees
Add Geosort to either setup
Country Sorting with Geosort
Merchandising rules with Geosort
Country Groups & seasons with Geosort
A/B testing with Geosort

Where do you need
less operational work?

Make the decision around responsibilities, eligibility and margin. Treat collection performance as another part of the growth plan.

Keep control of operations

Markets can be the foundation when you already have the tax, shipping, payment and compliance services your business needs.

Delegate more of the transaction

Managed Markets is worth evaluating when you qualify and want the supported merchant-of-record services managed through Shopify.

Keep each country relevant

A shared market can contain different demand patterns. Country Groups in Geosort reuse rules without merging each country's product ranking.

Available in a country.
Prioritized for that country.

A catalog decides what a shopper can buy. Merchandising decides what they see first. A market-specific banner and a locally relevant bestseller order address different parts of the journey.

Geosort gives countries their own product priorities, with shared regional or seasonal rules. It works independently of Shopify Markets, with optional group synchronization.

Local bestsellers.
Shared control.

The same collection can sell differently in every country. Country Sorting puts each country's own bestsellers first. Country Groups let you apply one strategy across multiple countries, without combining their product rankings.

  • A different product order for every country
  • Shared rules, independent country rankings
  • Regional, Shopify Markets and seasonal groups
  • Choose a stock location by country or Country Group.

Set the strategy once. Keep every market local.

Reuse your country groups in Sorting Rules and Collection Rules. Seasonal groups adapt through the year alongside your regional groups.

One shared strategy. Each country keeps its own rankings.

🇫🇷 France Local bestsellers
1
AFTERHOURS HOODIE - BLACK
Afterhours Hoodie
2
AFTERHOURS T-SHIRT - COBALT
Afterhours Tee
3
MOTION SHORTS - TEAL
Motion Shorts
4
WESTLINE FLANNEL SHIRT - BLUSH
Westline Shirt
🇩🇪 Germany Local bestsellers
1
AFTERHOURS HOODIE - BLACK
Afterhours Hoodie
2
AFTERHOURS T-SHIRT - COBALT
Afterhours Tee
3
MOTION SHORTS - TEAL
Motion Shorts
4
WESTLINE FLANNEL SHIRT - BLUSH
Westline Shirt

Smarter rules. Real growth.

See how NiiHAi, Scuffers, Laagam and Feners combine automation with country-specific merchandising. Explore the setups, strategies and results behind their growth.

NiiHAi campaign

Local bestsellers.
Global growth.

£93,325 in extra revenue in one month, with local product discovery across 36 countries.

Read the story
Scuffers campaign

€408,074 extra.
In just 38 days.

Country-specific merchandising at scale: 40 countries, 120 collections and a 27.3% higher conversion rate than Shopify storewide.

Read the story
Laagam campaign

Brand control.
Measurable growth.

€41,969 in incremental revenue over 90 days, combining creative control with country sorting across 30 countries.

Read the story
Feners campaign

143% higher conversion.
More revenue per visit.

Geosort collection sessions vs Shopify storewide, with €336,524 in incremental revenue over 90 days.

Read the story

A few questions before you choose.

The service decision and your merchandising strategy can work together.

A global setup.
Local reasons to buy.

Bring your Shopify store, priority countries and current stack. See how Geosort can improve product discovery within the journey you already run.

  • Country-specific product order
  • Works with or without Shopify Markets
  • Keep your international selling setup