Give your next strategy a fair test.
A/B Testing compares different Shopify collection orders on live traffic. Geosort lets you evaluate a merchandising hypothesis by comparing the original order with a variant, then reviewing the sample, performance and confidence before deciding.
Start free trialStart with one commercial question.
Should New In lead the collection, or should Best Sellers keep the first positions? Would Product mix give shoppers a better introduction to the catalogue? Begin with a clear hypothesis and a primary outcome such as Revenue per Session.
Prepare the alternative rule stack and inspect both product previews. Keep the collection, market scope and business question clear, so a result can lead to a concrete decision rather than another unexplained percentage.
Compare the journey, not just the finish.
Review sessions assigned to Original and Variant A alongside carts, conversion and revenue. A variant may generate more clicks without producing more purchases, or fewer clicks with higher-value outcomes.
Look at the result in its full context: traffic allocation, sample, test period and confidence. A short burst during a promotion or a stock disruption can change the picture. Avoid declaring a winner from the first promising movement.
| Metric | Original | Variant A | Confidence |
|---|---|---|---|
| Revenue per Session | 4.18 | 5.76 | 99% |
| Conversion Rate | 3.2% | 4.5% | 99% |
| Add-to-cart Rate | 18.7% | 23.6% | >99% |
| Collection CTR | 46.9% | 55.7% | >99% |
Review the sample before choosing a winner.
Your original order stays protected while you test a different strategy.
Turn the result into a reusable strategy.
When the evidence is sufficient, choose the order that supports your objective and continue monitoring it. A successful strategy can inform a template or the next collection test, but another country may have different product demand.
An inconclusive result is useful too. It can indicate a small effect or insufficient data. Keep the baseline, refine the hypothesis or gather more evidence instead of treating uncertainty as a win.
See the merchandising behind the results.
Explore how NiiHAi, Scuffers, Feners, Yuxus and Laagam combine local demand with commercial control. Each story explains the merchant, setup and measurement context.
Local bestsellers.
Global growth.
£93,325 in extra revenue in one month, with local product discovery across 36 countries.
Read the story
€408,074 extra.
In just 38 days.
Country-specific merchandising at scale: 40 countries, 120 collections and a 27.3% higher conversion rate than Shopify storewide.
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Brand control.
Measurable growth.
€41,969 in incremental revenue over 90 days, combining creative control with country sorting across 30 countries.
Read the storyFrequently Asked Questions
Make every collection work harder.
Bring sorting, merchandising rules, Product mix, analytics and experimentation into one Shopify app. Start with the workflow your store needs and expand from there.
